Privacy Policy

1. Introduction & Scope

Direct Lead LLC ("Company", "we", "us", or "our") is a publisher-only Pay-Per-Call network. We respect your privacy and are committed to protecting the personal and commercial information you provide to us through our website, publisher application portal, and administrative verification workflows.

This Privacy Policy explains what information we collect, how we process and protect that information, and the conditions under which it may be stored or accessed. This policy applies strictly to visitors, publisher applicants, and approved publishers interacting with our platform.

2. Information We Collect

We collect information necessary to verify identity, evaluate publisher quality, and maintain compliance standards:

• Personal & Business Identifiers: First name, last name, business email address, phone number, company name, position/role, and approximate years of digital marketing experience.
• Identity Verification Documents: Government-issued identification, driver's licenses, or business registry documents uploaded during the publisher onboarding process.
• Technical Identifiers: TeamViewer IDs, IP addresses, browser user agent strings, and session timestamps.
• Traffic & Marketing Profiles: Stated traffic generation methods (Google Ads, Meta Ads, Facebook Marketplace, SEO, Paid Media) and previous network experience.
• Payout Information: Payout method configurations (PayPal email, ACH details, Bank account identifiers, Wise email, Payoneer account, or cryptocurrency wallet addresses).

3. How We Use Your Information

Direct Lead LLC uses collected publisher data strictly for legitimate operational purposes:

• To conduct Level 1 Publisher Account Verification and prevent fraud, spam, and identity theft.
• To evaluate Level 2 Campaign Applications and determine publisher fit for specific home service offers.
• To securely maintain publisher accounts, login authentication, and password reset authorizations.
• To facilitate administrative communication, compliance notices, and campaign status updates.
• To store authorized payout instructions for manual financial reconciliation.

4. Document Storage & Security Controls

Uploaded identity documents are stored in protected, restricted directories with randomized filesystem hashes and strict MIME-type validation. Document files are accessible solely to authorized Direct Lead LLC compliance administrators and are never indexed, exposed publicly, or shared with unauthorized third parties.

5. External Call Tracking & System Boundaries

Direct Lead LLC does not operate an internal call-tracking database, audio recording repository, or real-time call calculation engine. Operational call distribution is managed externally through Ringba. When a campaign is approved and assigned, technical call routing is coordinated directly by our operations team outside of this website.

6. Information Sharing & Third Parties

We do not sell, rent, lease, or trade publisher personal information. We may disclose publisher information solely in the following limited circumstances:

• To comply with valid legal processes, subpoenas, court orders, or applicable state and federal regulations.
• To investigate, prevent, or take action regarding illegal activities, fraud, unauthorized self-calling, or violations of our Publisher Agreement.

7. Data Retention & Account Deletion

We retain publisher application data, document records, and activity logs as long as an account remains active or as required to fulfill legal, financial audit, and anti-fraud obligations. Publishers may request review of their stored profile data by contacting our compliance desk.

8. Contacting Our Privacy Team

For questions regarding this Privacy Policy or data security practices, please contact: