Publisher Agreement

1. Purpose & Relationship of Parties

This Agreement governs Publisher's application to, membership in, and generation of inbound telephone calls across pay-per-call campaigns offered by Direct Lead LLC. Publisher operates strictly as an independent contractor. Nothing in this Agreement creates any agency, partnership, joint venture, employee-employer, or franchisee-franchisor relationship.

2. Strict Prohibitions & Anti-Fraud Mandates

Direct Lead LLC maintains a zero-tolerance policy toward traffic fraud, call manipulation, and deceptive marketing. Publisher strictly agrees and warrants that it will NOT generate, procure, or facilitate:

• No Fake Calls & No Self-Calls: Publisher, its agents, employees, or associates shall not dial assigned campaign numbers, employ automated dialers, or simulate consumer inquiries.
• No Spam or Robocalls: Absolute prohibition on non-consensual outbound telemarketing, prerecorded voice messages, voice broadcasting, SMS spam, or scraping unauthorized call lists.
• No Misleading or Deceptive Traffic: Advertisements, landing pages, search headlines, and creatives must accurately reflect the specific home service vertical (e.g. plumbing, HVAC, roofing). Misrepresenting pricing, government affiliations, or false emergency licensing is strictly prohibited.
• No Unauthorized Incentivized Traffic: Publisher shall not offer cash, gift cards, points, rewards, or incentives to consumers to initiate phone calls.
• No Tracking Manipulation: Publisher shall not tamper with, intercept, spoof caller IDs (ANI spoofing), route international proxies, or manipulate call tracking parameters.
• No Prohibited Channels: Traffic must originate solely from verified, declared channels (Google Ads, Meta Ads, Facebook Marketplace, search organic, authorized paid media).

3. Two-Level Approval Architecture

Publisher expressly acknowledges that network participation requires two independent approval levels:

• Level 1 (Publisher Account Approval): Approves the Publisher entity based on business verification, TeamViewer identification, and identity documentation.
• Level 2 (Campaign-Specific Approval): Each home-service campaign is individually evaluated. Approval for one vertical (e.g. Plumbing) does NOT constitute approval for any other vertical (e.g. HVAC or Roofing). Publisher may only drive traffic to campaigns explicitly marked as APPROVED and ACTIVE.

4. Ad Platform & Regulatory Compliance

Publisher agrees to comply with all applicable local, state, and federal laws and regulations, including but not limited to the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), FTC guidelines, and advertising policies enforced by Google, Meta, Microsoft Bing, and other advertising platforms.

5. Cooperation with Identity Verification & Audits

Publisher agrees to provide true, accurate government-issued identification, valid corporate registration documents, and verifiable TeamViewer IDs upon request. Publisher agrees to cooperate fully with Direct Lead LLC compliance inquiries regarding ad copy, landing page URLs, and search keyword disclosures.

6. Payment Eligibility & Valid Call Criteria

Payment eligibility is strictly contingent upon genuine, valid consumer inbound calls that satisfy individual campaign requirements (such as minimum call duration buffers, geographic qualification, unique caller criteria, and strict non-fraud verification). Any call found to violate this Agreement is ineligible for payout reconciliation.

7. Suspension, Account Termination & Campaign Removal

Direct Lead LLC reserves the unrestricted right to:

• Pause, remove, or reassign any active campaign from Publisher at any time.
• Suspend (SUSPENDED) Publisher accounts immediately upon suspicion of fraud or non-compliance.
• Permanently block (BLOCKED) Publisher accounts, ban associated email addresses, and blacklist associated payment details for malicious activity.

8. External Ringba Tracking Boundary

Publisher understands that Ringba call tracking is operated externally by Direct Lead LLC. Direct Lead LLC does not display Ringba invite links or host call recordings inside this website. Operational routing instructions are provided externally post-approval.

9. Agreement Modifications

Direct Lead LLC reserves the right to amend, update, or revise this Publisher Agreement at any time. Continued access to the Publisher Portal or campaign participation after notice of updates constitutes full acceptance of modified terms.

10. Direct Lead LLC Compliance Desk

For compliance questions, traffic disclosures, or agreement inquiries: